Speed Gibson

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Broadcast News: KARE-11

I decided to embark on another series, examining the quantity and quality of our local evening news, either 9 pm or 10 pm. As I was watching Law & Order tonight, KARE-11 will be first. The analysis begins when the local station takes control and ending when the program after the news begins.

Station: KARE-11
Date: 19-Jan-2005
Total Elapsed Time: 35:14

Percents:
News: 43% (World 4% National 11% State 11% Local 17%)
Weather: 11%
Sports: 11%
Commercials: 30%
Intro, Promos, Credits: 5%

By my reckoning, there were about four minutes of fluff, needless detail usually of a "human interest" variety that added little or nothing to the story. As a percent of non-commercial, non-promo content, this was 18%.

I saw no significant political bias.

Other than the fluff, this was a very smooth, well-edited broadcast for this rather slow news day. High marks for Julie Nelson in particular.