[Speed Gibson,
Thursday November 24, 2005 at 1:26pm]
Mornings in America
Here is the drive time analysis for Bill Bennett on WWTC AM 1280, from about 6:30 to 7:30 AM for Friday Novembe 18.
Bill Bennett: 35:30 (minutes)
Commercials: 19:00
News: 2:30
Promos 1:20
Weather 1:00
Traffic 0:30
Looking at the big three talkers (sorry, Wendy), Bill Bennett certainly has the most content. I expected The Patriot to have the most commercials, but WCCO has 20 minutes to their 19, KSTP only 16. Another win for the Patriot is that they spend the least time on traffic reports.
KSTP had virtually no weather during my sample, but my window didn't capture their main updates at 5:45 an 7:30 am. For a station with all that weather-mania firepower, it seems curious that they would all but ignore it for almost two hours, at least when the weather is uneventful.
My personal habit is KSTP first half of the hour, WWTC the second half, no WCCO. I will sneak a listen to Resusse after a Vikings gane, though.
Bill Bennett: 35:30 (minutes)
Commercials: 19:00
News: 2:30
Promos 1:20
Weather 1:00
Traffic 0:30
Looking at the big three talkers (sorry, Wendy), Bill Bennett certainly has the most content. I expected The Patriot to have the most commercials, but WCCO has 20 minutes to their 19, KSTP only 16. Another win for the Patriot is that they spend the least time on traffic reports.
KSTP had virtually no weather during my sample, but my window didn't capture their main updates at 5:45 an 7:30 am. For a station with all that weather-mania firepower, it seems curious that they would all but ignore it for almost two hours, at least when the weather is uneventful.
My personal habit is KSTP first half of the hour, WWTC the second half, no WCCO. I will sneak a listen to Resusse after a Vikings gane, though.