[Speed Gibson,
Saturday April 22, 2006 at 9:23am]
Recap: Morning Drive Time Radio
Here's my recap of the morning drive fare, in order of my personal preference. The first group of four I regularly listen to, the last five I don't.
The "n/a" for Air America's host is very appropriate. Wendy Wilde was deposed before I could review her. But I've heard enough to say it's easily the worst talk radio on the air, for however much longer.
KTLK-FM is my new morning selection, with KSTP-AM abdicating that long held position. I see that they've given Willie Clark a co-host, Jay Coles, but I won't be back until Clark is gone, or more specifically, this "soft news only that won't offend anyone" format.
Positions 2 and 3, even 4 if I know there's a big national story breaking, are pretty close. Mostly, I listen to these in the car "channel surfing" around the breaks.
Again, I find KTLK-FM the clear winner. It's local. The hosts are easily the smartest on dial. The hosts have good radio skills and complement each other well. And for now, the commercial load is very low, though I actually hope they succeed in booking more business.
I am now going to move on to the mid-morning slot, starting with KSTP-AM's Bob Davis, heard 9 AM to 11:50 AM.
Station Content Delivery Host% Break% Other%
KTLK-FM 100.3 B B+ 62 17 21
WCCO-AM 830 B B- 51 38 11
WMFP-FM 107.1 C+ A- 62 30 8
WWTC-AM 1280 B- C 57 38 5
KNOW-FM 91.1 C- C+ 56 40* 4
KQRS-FM 92.5 C C- 61 26 13
KFAM-AM 1130 C D 67 23 10
KSTP-AM 1500 D D 57 13 30
KTNF-AM 950 F F n/a
*Pledge week
The "n/a" for Air America's host is very appropriate. Wendy Wilde was deposed before I could review her. But I've heard enough to say it's easily the worst talk radio on the air, for however much longer.
KTLK-FM is my new morning selection, with KSTP-AM abdicating that long held position. I see that they've given Willie Clark a co-host, Jay Coles, but I won't be back until Clark is gone, or more specifically, this "soft news only that won't offend anyone" format.
Positions 2 and 3, even 4 if I know there's a big national story breaking, are pretty close. Mostly, I listen to these in the car "channel surfing" around the breaks.
Again, I find KTLK-FM the clear winner. It's local. The hosts are easily the smartest on dial. The hosts have good radio skills and complement each other well. And for now, the commercial load is very low, though I actually hope they succeed in booking more business.
I am now going to move on to the mid-morning slot, starting with KSTP-AM's Bob Davis, heard 9 AM to 11:50 AM.