[Speed Gibson,
Friday August 4, 2006 at 12:00pm]
KSTP-AM: The Twins Station
Remember the early days of the FOX network: The Simpsons and everything else. Then they landed the NFL.
Now, KSTP-AM has Joe Soucheray and everyone else. The morning show is unlistenable. Bob Davis is unheard, wasting away in the 9-12 morning slot. Ron and Mark - dead air. After Soucheray? Mischke, a talented guy stuck in the wrong time slot. Dave Thompson beats Michael Savage, but is all steak, no sizzle. Ah, but there is the Bob Davis replay at 10pm.
So now, KSTP-AM has landed the Twins, which will give Soucheray many Thursdays off. Is it enough to reverse the slide from Limbaugh and Lewis to Clark and Rosenbaum? It doesn't seem likely.
What does seem likely is that the Twins broadcasts will be even more commercial heavy to pay off that big contract. Even now, there's an extra "Hey Twins fans" 10 second spot every out or so, and they come back late (2 pitches already in the mitt) from the breaks between innings.
Meanwhile, at KTLK-FM they have my new favorite morning show, Rush live at 11 am, and Jason Lewis returning, saddle blazing at 5 pm. It's only going to get better.
It's truly a shame, that the once daring and mighty KSTP-AM that made talk radio work in this town (with Limbaugh's help) forgot who their customers are. As they themselves now proclaim, they are "The Twins Station" not "The Talk Station".
Now, KSTP-AM has Joe Soucheray and everyone else. The morning show is unlistenable. Bob Davis is unheard, wasting away in the 9-12 morning slot. Ron and Mark - dead air. After Soucheray? Mischke, a talented guy stuck in the wrong time slot. Dave Thompson beats Michael Savage, but is all steak, no sizzle. Ah, but there is the Bob Davis replay at 10pm.
So now, KSTP-AM has landed the Twins, which will give Soucheray many Thursdays off. Is it enough to reverse the slide from Limbaugh and Lewis to Clark and Rosenbaum? It doesn't seem likely.
What does seem likely is that the Twins broadcasts will be even more commercial heavy to pay off that big contract. Even now, there's an extra "Hey Twins fans" 10 second spot every out or so, and they come back late (2 pitches already in the mitt) from the breaks between innings.
Meanwhile, at KTLK-FM they have my new favorite morning show, Rush live at 11 am, and Jason Lewis returning, saddle blazing at 5 pm. It's only going to get better.
It's truly a shame, that the once daring and mighty KSTP-AM that made talk radio work in this town (with Limbaugh's help) forgot who their customers are. As they themselves now proclaim, they are "The Twins Station" not "The Talk Station".