Over for another year.
The reality is now this. No matter how nicely you treat your mother the other 364 days a year, if you falter on Mother's Day you get a F. Even if you treat your mom just as nicely on this day 365, even if your mother releases you from providing any undue attention, those around you consider you a heel.
Worse, a significant number of females expect homage, whether an actual mother or not, whether they are your mother or not, and / or whether or not they're even old enough to give birth. Being female is enough.
Let's do two things: Abolish thees holidays and treat our mothers special two days a year,volunarilty of couse.
1) In a KANO analysis, I would have to agree with Rex - Mothers Day activity has become a dissatisfier - no points (satisfaction) for doing anything but it is a dissatisfier if you do not do anything. Like soda refills at restaurants.
2) In reality, there aren't many folks that live up to the good character of Speed Gibson - meaning, sadly, many men need this Mothers Day reminder to let their mom know how special she is.
As for me, I like the chance to make it an extra special day for the special mothers in my life! Sorry Speed - I say keep the holiday!