Courage
They have the nerve to remind their customers that they were paying 33 cents a gallon in taxes, enough to buy a another gallon for every three they buy. It sounded like gas was about $1 a gallon including the tax back then.
It was presented matter-of-factly, nothing more, and just a few seconds. Too bad modern day business can't summon that kind of courage today. That was John Galt's lament, that had a few businessmen stood up years before, all the chaos he brought about in Atlas Shrugged might have been avoided.
Imagine SuperAmerica running an add today reminding us of the various gas taxes, the Minnesota price fixing, and the true cost of ethanol mandates.