Speed Gibson

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An Inferior Superlative

I happened to hear an Education Minnesota ad, speaking of how excited they are to begin the new school year. My eyebrows went up when they said they spoke of students achieving their fullest potential. It sounded awkward, as though it should be "most full" instead. Actually, they should have simply said "full potential."

"Potential" is maximum ability or capacity. "Fullest" is therefore a double superlative, i.e., redundant, and therefore, less than perfect English. I was amazed to see how many hits "fullest potential" Google found, many from other professional organizations that should know better.

Still, how could an organization supposedly dedicated to education get this wrong? With hundreds of English teacher members and plenty of cash to hire a proofreader, is there any excuse for this?
Hiram (mail):
It's not a grammatical error, nothing to which a Microsoft Word program would object. The commercial qualifies an absolute, something the would upset Aaron Sorkin, and the phrase "fullest potential" isn't fresh and that would bother George Orwell who would see it as an example of giving into words.

Unfortunately, neither Sorkin nor Orwell are available to write copy for Education Minnesota which must therefore struggle on as best it can.
9.14.2008 9:40am
R-Five (Speed Gibson) (www):
Actually, I did find a couple of grammatical sites that said "fullest" is often misused in such contexts, when "full" is the correct choice. "Fullest" is a legitimate word, just misused here.

I ask again, how can a mere blogger who got straight C's in freshman English spot this and their experts don't?
9.14.2008 2:20pm
Hiram (mail):
What rule of grammar does the phrase violate? And since you note correctly, the phrase is widely and commonly used, could it be that the rule rather than the phrase is wrong?
9.14.2008 2:58pm
R-Five (Speed Gibson) (www):
"Irregardless" is widely used, wrong every time.
9.14.2008 3:06pm
Hiram (mail):
How do you know it's wrong? Who gets to decide?
9.14.2008 6:22pm
J. Ewing (mail):
Never mind that. How can Education Minnesota continue to use that same trite phrase that they've used for the last 10 years, at least, when they do not even have a definition of what it means, no means of measuring it, and absolutely no idea of how to achieve it?

I think we ought to pass a law making "failure to educate a child to his/her full potential" a criminal act. Maybe that would get us some real educational achievement before we sacrifice ANOTHER whole generation of children on the altars of the public schools.
9.14.2008 10:24pm
Markc47:
Regarding the poor use of the language, I could care less... :)

But seriously, it does seem that the written language is in decline, a product of our alleged educational system. I'm coming across more and more professional documents, commercial web sites and magazine/newspaper articles with serious errors in grammar and spelling.

I'm not talking about the fine points of grammar, just things like using "unseamly" for "unseemly" or confusing "affect" with "effect". ("Dude, just use 'impact' for both.")
9.15.2008 12:40pm

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