[Speed Gibson,
Friday October 31, 2008 at 12:38am]
Audit From the Archives
I found an intriguing document quite by accident on the District 281 web site. Much as I suggested a few posts ago, the District did indeed have a Communications Audit done in 2005, by the National School Public Relations Association. Summary Full Report
Looking it over, I see that at least a couple of the recommendations were adopted. Another was implemented just last month. But for lack of other evidence on the Web site and elsewhere, it would appear that the number one recommendation to develop a Strategic Communications Plan did not happen. Many of this audit's focus group complaints were stated again in the 2008 Strategic Planning meetings.
The audit made 17 recommendations, including the recommendation to add one or two more Public Relations staff positions that clearly won't happen for some time given the budget situation. It would have been remarkable to have implemented all of them even with that help, assuming all 17 were truly worth doing.
Even so, it would be a fine start in addressing Priority 4 of the 2008 Strategic Plan. I'll go through it in more detail after Election Day.
Looking it over, I see that at least a couple of the recommendations were adopted. Another was implemented just last month. But for lack of other evidence on the Web site and elsewhere, it would appear that the number one recommendation to develop a Strategic Communications Plan did not happen. Many of this audit's focus group complaints were stated again in the 2008 Strategic Planning meetings.
The audit made 17 recommendations, including the recommendation to add one or two more Public Relations staff positions that clearly won't happen for some time given the budget situation. It would have been remarkable to have implemented all of them even with that help, assuming all 17 were truly worth doing.
Even so, it would be a fine start in addressing Priority 4 of the 2008 Strategic Plan. I'll go through it in more detail after Election Day.
My greatest frustration during this process has been that everybody has a strong opinion and yet very few think it is worth their time... Thoughts ?